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This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/03090569110137735. When citing the article, please cite: Robert Chan, Y.K. Chan, Oliver H.M. Yau, (1991), “Selecting a Broker or a Brokerage Firm: Segmentation of Investors in the Hong Kong Stock Market”, European Journal of Marketing, Vol. 25 Iss: 10, pp. 17 - 28.

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/03090569010137745. When citing the article, please cite: Eleanor Chan, Oliver H.M. Yau, Robert Chan, (1990), “Consumer Sentiment in Australia: A Replication and Cross-national Comparison”, European Journal of Marketing, Vol. 24 Iss: 10, pp. 44 - 58.

Looks at consumer research in Greater China including Mainland China, Hong Kong and Taiwan. Maps out the contributions within this area and guides future research. Examines the state of the art over the 1979‐97 period, with particular emphasis on the topics that have been researched, the extent of the theory development in the field and the methodologies used in conducting research. Uses content analysis to review 75 relevant articles. Suggests that, while a considerable breadth of topics have been researched, there remains much to be done, there is further room for theoretical development in Chinese consumer behaviour studies; and the methodologies used need improvement and further refinement.

Numerous studies have made it clear that many businesses, both in Australia and overseas, have not yet adopted a marketing plan as a basic operational tool. A mail study was conducted to survey the use of marketing plans in different types of Australian companies. Analysis of the survey results indicated that: (1) the prime responsibility for preparing and approving marketing plans varies between company type, (2) the time period of marketing plans varies between company type, (3) companies with high sales turnovers tend to incorporate a longer time horizon into their marketing plan, (4) no relationship was found between awareness and usage levels of planning tools and company type, and (5) companies with high sales turnovers have an average level of awareness and use of planning tools. Recommendations are made based on these findings.

The recent development of the Consumer Sentiment Scale has provoked a need for international comparison. Consumer sentiment towards marketing in Australia is compared with that in Hong Kong and the cultural explanations for the major differences are presented.

Professional accounting bodies in most English‐speaking countries have recently relaxed advertising restrictions to varying degrees. However, profession accountants are only allowed to place advertisements when seeking staff, acting on behalf of a client or acting as a fiduciary. This article therefore seeks to find out how CPA firms in Hong Kong perceive the concept of advertising and marketing and the effects of advertising and marketing of their services on professional ethics. Eighty successful personal interviews were conducted to collect the necessary data. Findings indicated that most CPA firms did not agree to relaxation of the restriction on advertising and promotion, which they believed would lead to poor company image.

This paper seeks to develop a business model depicting the relationship between harmony, cooperation, and international joint ventures (IJV) performance.

The paper takes the form of a quantitative empirical study with the aim of making a contribution to the knowledge of the effects of harmony and cooperation on IJV performance. An interviewer‐administered questionnaire survey method was used for data collection.

The business model supports the proposed existence that harmony has both direct and indirect effects on IJV performance. While interorganizational harmony directly affects the performance of the company, it promotes cooperation and in turn enhances performance.

Owing to the exploratory nature of this study, the findings are indicative rather than conclusive. Future studies should be conducted to examine the validity and generalizability of this model in other cultural contexts.

This study provides empirical support for the importance of harmony and cooperation in conducting business in China, and it has significant implications for international marketers. When formulating new venture strategies in the greater China market, the model developed in this study can help to gauge the degrees of harmony and cooperation held by IJV partners.

This study demonstrates and validates the importance of harmony and cooperation in business ventures in general and in the Chinese business environment in particular. This study also signals that there are important implications for future research in emerging or transitional economies.

Marketing academics and practitioners have been examining the relationship between relationship marketing orientation (RMO) and business performance and yet, to date, there has been no systematic analysis of its effect on a business’s performance across various industries. This paper compares RMO with market orientation (MO) in terms of their impact on firms’ business performance, with particular interest in three industries. It first reviews the concept of relationship marketing and its relationship with business performance, leading to the development of two hypotheses. Next, a measurement scale was used to capture the dimensions of RMO. The reliability and validity of the scale were briefly described to provide readers the background for data analysis. Then several stepwise regression analyses were performed to test the hypotheses. Results indicated that the hypotheses received support, suggesting that RMO is for every industry with particular importance in the manufacturing industry.

Chinese cultural values are classified according to Kluckhohn and Strodbeck's taxonomy, and potential marketing implications for each cultural value dimension presented. The implications include those relating to brand loyalty, gift‐giving behaviour, consumer satisfaction, consumer complaint behaviour and promotion activities. It is also concluded that Chinese cultural values could be an effective basis for market segmentation.

This paper discusses an organisation's experience using the SERVQUAL instrument to measure service quality over a four year longitudinal study. The aim of the study was to validate the SERVQUAL instrument as a way to track changes in the organisation's standard of service quality, as well as to test the adaptability of the instrument for usage outside the United States and in a government service organisation. Results of the data analysis indicated that SERVQUAL is not a reliable instrument. Only three dimensions were found to be consistent and reliable.